ROBOdivine (www.robotmubo.com) is a Korean robot company that specializes in the development, manufacturing, and distribution of small-sized intelligent robots for use in a wide range of fields. The company has a patent registration and patent application related to their ‘Module-coupled robot tracking control device’ and ‘Coding education device and system’.

ROBOdivine has developed a coding robot, ‘MUBO’, that is a union of coding and music. According to the company, the educational advantages of coding are numerous, in that it helps to develop logic, creativity, and analytical skills through the processes of problem solving and revision. The company’s music coding robot was the product of placing utmost priority on providing the elements of this coding education in a fun manner to children.

MUBO is a cute, 7-jointed, 2-legged bipedal robot. The robot incorporates both a music coding function and musical composition algorithms and comes with a dedicated coding card; based on a block-type coding app, the robot can be controlled with 7 servo motors and 3 sensors.

The remote apps can be used to control the robot or to call up saved actions; it supports face and color recognition and interactive modes. The robot provides coding education not only through actions, but also through algorithms that offer the pleasure of music composition. The company expects this product to be able to help coding beginners and primary school students to develop a coding mindset.

ROBOdivine is in plans to assess demand by dividing into a B2B market and B2G targeting school coding educators. Recently, the company stepped up its promotional efforts by participating in the 7th International Robot Expo in Daegu, Korea. The company plans to offer the product in Korea beginning next year.

ROBOdivine is looking closely at the overseas market as well. Last May, the company was selected by the Korea Institute for Robot Industry Advancement (KIRIA) as one of 7 Korean companies to represent Korea at Europe’s leading robotics event, ‘Innorobo’. After participating in this event, the company is looking to make inroads into the European market. At the event, the company unveiled their music composition and coding educational robot, which was received with enthusiasm – garnering a great deal of attention from members of France’s Ministry of Education and educational media companies. As a result, last October, the company took advantage of France’s Creative Valley’s Acceleration program and moved to ‘Station F’ in France. Station F is the world’s largest start-up campus, providing office accommodations and necessary support for up to 1,000 global start-ups to enter the French market. By securing a home base in Europe, ROBOdivine is now in a position to aggressively pursue this market.

ROBOdivine is also looking to establish a startup in the field of coding robots and block chain and in educational content block chain. To this end, the company recently announced their collaboration with 3.14 Co. Ltd., the company that created ‘Kamibot’ and with block chain platform developer ‘Gemmy Music’ on an educational content block chain project ‘Gemmy Edu’.

Gemmy Edu is developing the Gemmy Music platform that uses ‘Gemmy Coin’ – the official coin of the block chain sound source of the Recording Industry Association of Korea. The block chain project Gemmy Edu is a service that allows new creators using Gemmy Music to create and use not only music related educational content, but also coding, science, and math educational content for composition theory and practice as well as musical instrument performance.

According to an associate at ROBOdivine, ‘Gemmy Edu will provide services with the Gemmy Music platform. We hope to incorporate a compensation system utilizing the Gemmy Coin to increase the utility of it as a practical transactional currency.’ The company is offering a new paradigm in educational content, to create a new environment – one in which the both the content supplier and user can reap the benefits.