RoboLink(CEO, ChangPyo Hong , HyunJong Lee; www.robolink.co.kr) is a robot edutainment company that aims to provide products that teach science in an enjoyable way.

The company was founded in 2006 with the goal of “nurturing the next Steve Jobs.” Since robot technology and coding are at the core of the 4th Industrial Revolution, the company is focused on hardware and educational content such as educational robots and drone kits for educational purposes.

At CES in Las Vegas in January 2016, RoboLink introduced “CoDrone,” the world’s first educational drone to utilize a concept of learning to code while playing with the drone. There, the company raised over $200,000 in pre-orders through the global fundraising platform, Kickstarter, and received wide coverage from American media outlets specializing in IT such as NBC, ABC, CNET, and Mashable.

▲ Robolink educational coding drone 'CoDrone'

RoboLink’s products include kits for the educational coding drone, “CoDrone”; “Linky,” which can be used for simple to sophisticated coding; “Cubeworks”; and
“Rokit Smart Coding, which can be used to learn about both robot and coding. The company is currently preparing for a coding competition to be held at Korea’s largest robot exhibition, Robot World, which will utilize the CoDrone and will feature participants from around the globe, including the United States and China.

RoboLink CEO HyunJong Lee commented, “Coding and AI are the main players in the 4th Industrial Revolution and requires students to be able to learn coding in a fun manner. As such, it is necessary to develop coding teaching tools and we have launched a number of educational robots for this purpose.”

▲Business briefing in Seoul Headquarter.

With increased demand due to coding and software education now being compulsory subjects at primary and middle schools and because it is a pillar of the 4th Industrial Revolution, RoboLink is strengthening the education side of its business. For this purpose the company has opened an educational model store at its headquarters in Daechi-dong, Seoul, and is holding nationwide business briefing.

The company is also actively engaged in publishing textbooks related to robot coding. Primary and middle school-level material were written and published by the company’s education team, but this year, an engineering book “Application of Coding Drone Controllers” was written for college level-and-higher students and engineers. This book gives students a chance to study robots and drones by focusing on Lego’s Mindstorms EV3 and C Language programming. The book was designed to provide engineering knowledge not only to university students, but to middle and high school students who can pace themselves throughout the book.

The company is establishing joint ventures with local corporations in the US and China as part of their accelerated efforts to target foreign markets. Also as part of these efforts, the company has sought to increase their global visibility through various events and workshops.

RoboLink is also actively working on local training institutions such as the Singapore Nanyang Technological University to conduct workshops for drone training. They have also established educational programs using CoDrone and are actively looking for locals who want to open drone-training centers. This year, the company held a robot camp at the Cooper Hewitt Smithsonian Design Museum.

▲RoboLink was 15th in San Diego Business Journal’s top 100 fastest growing companies.

The Engineering Gift Guide published by Purdue University in the United States started as a way to give inspiration to Purdue students. Two of RoboLink’s products appear in the guide: the coding robot kit, Rokit Smart and drone coding kit CoDrone. FOX News even televised a segment featuring the coding kit Rokit Smart. In addition, RoboLink was 15th in San Diego Business Journal’s top 100 fastest growing companies.

The company is continuing to expand its line of educational robots. In the second half of this year, the company plans to announce the release of a new product, “Linky AI,” an educational toy that teaches coding through autonomous driving. .

▲New Product 'Rinky AI'